Your logo is the essence of your brand. Your brand mark tells your story and helps communicates your message. Your brand identity represents who you are.
Your logo also needs to be recognizable and indelible. Your brand must be distinct and leave a deep impression burned into the minds of those who see it.
Brand Identity Process:
- Develop a unique signature for your brand
- Define support graphics
- Create formal usage guidelines
- Execute the identity across mediums
In addition to creating innovative products we also can create brand identities. Shown left are a few samples. In each case, we listened to what our clients wanted to say about themselves and helped them find signatures that were uniquely their own. Our deep understanding of the product, consumer, and competitive marketplace informs the visual identity process, creating an icon that represents your brand’s signature message.
BRAND IDENTITY & LOGO DESIGN PROJECT EXAMPLES:
PROTO Tools Brand DevelopmentBrand Experience Design, Brand Identity and Logos, Brand Research, Buyer / User Experience, Design, Engineering, Ethnographic Research, Hardware, Point of Sale Displays, Prototyping, Research, Strategy, Visual Brand Languages
Corona Garden ToolsBrand Identity and Logos, Brand Research, Breadboard Models, Buyer / User Experience, Design, Engineering, Ethnographic Research, Fully Engineered Product Design, Home, Prototyping, Research, Strategy, Tools / Equipment
DSolv Lawn BagsBrand Experience Design, Brand Identity and Logos, Consumer Products, Design, Engineering, Home, Package Design, Prototyping, Research, Strategy