It Starts with Strategy
As experts in product design & development for over 30 years, we’ve helped thousands of brands bring their products to market. We’ve seen first-hand how a strong strategy can catapult great products into a winning brand that can stand the test of time. We start with a foundational understanding of your business, your customer, and the market. Our development teams can build anything, but a strong brand strategy will help provide the guidebook to make sure you’re building the right thing, every time.
Strategy & Brand Brainstorm
Three Pillars of a Strong Brand
If you find yourself nodding along to these questions,
you’re in the right place.
Market Positioning
We see an opportunity, but how do we differentiate from others on the market?
We’re losing market share to new players, how can we stay relevant?
How can we win over customers in a new category with established brands?
Brand Identity
How can we make a lasting impression on our customers?
What should we name our new product to help drive awareness at launch?
How can we re-fresh our brand’s look to capture a wider audience?
Customer Engagement
How can my product capture more attention on shelf at retail?
Why are my customers leaving before making a purchase?
If you find yourself nodding along to these questions,
you’re in the right place.
Market Positioning
We see an opportunity, but how do we differentiate from others on the market?
We’re losing market share to new players, how can we stay relevant?
How can we win over customers in a new category with established brands?
Brand Identity
How can we make a lasting impression on our customers?
What should we name our new product to help drive awareness at launch?
How can we re-fresh our brand’s look to capture a wider audience?
Customer Engagement
How can my product capture more attention on shelf at retail?
Why are my customers leaving before making a purchase?
We picked Priority Designs because they really got what Mace is all about and brought fresh, smart ideas to the table. Vicki and her team were incredible – their branding instincts and creative direction made the whole process easy and fun, and the result feels true to who we are.
Director of Brand Experience
Mace
We picked Priority Designs because they really got what Mace is all about and brought fresh, smart ideas to the table. Vicki and her team were incredible – their branding instincts and creative direction made the whole process easy and fun, and the result feels true to who we are.
Director of Brand Experience
Mace
Basic Elements
A Structurally Sound Brand is Like Building a House From The Ground Up
Brand Strategy
Brands who drive long-term growth start with a strategic blueprint. The foundational planning documents outline why your brand exists, who your customers are, and your unique value proposition. Investment upfront can align everyone in the organization, help guide short and long-term decisions, and help you stay competitive. When times change, you can always refresh the plan to make sure it’s working for your business.
- Brand Health Survey
- Customer Segmentation and Persona Development
- Product-Market Fit
- Competitive Audits
- Innovation Workshops
- Product Line/Hierarchy Strategy
- Brand Foundation (Mission, Vision, Architecture, etc.)
- Product Positioning and Messaging
- Brand and Product Naming
Brand Design
Like driving by a house, when customers first glance at your brand they quickly get a sense for who you are and assess if you can fit into their life. As your brand story unfolds, the multi-sensory perception of your brand sets the stage for the entire experience. A thoughtfully architected and unified brand identity can make your customers want to come inside, engage with you, stay longer and ultimately feel connected to your brand. Each design element is an intentional part of the story you are telling and connects back to your brand strategy.
- Brand Voice & Tone
- Identity & Logo Design
- Brand System & Style Guide Development (type, colors, visuals, imagery, graphics, motion, illustrations, etc.)
- Branded Sound Design
- Visual Brand Language/Product Design Language
- Brand Applications: Packaging Design, Web, Print, & more
Brand/Customer Experience
When you walk inside a house, there are countless elements from how hospitable your hosts are to how easy the space is to navigate that helps you build your intuition on whether you feel welcome and if you would like to stay. The same goes for your brand. An empathetic customer service representative, a frictionless return process, or a delightful unboxing experience can be the difference between a one-time purchase and a loyal customer who shares your name with everyone they know.
- Customer Experience Audits
- Customer Journey Mapping
- Service Design
- Customer Experience Strategy (acquisition, engagement, retention)
Basic Elements
A Structurally Sound Brand is Like Building a House From The Ground Up
Brand Strategy
Brands who drive long-term growth start with a strategic blueprint. The foundational planning documents outline why your brand exists, who your customers are, and your unique value proposition. Investment upfront can align everyone in the organization, help guide short and long-term decisions, and help you stay competitive. When times change, you can always refresh the plan to make sure it’s working for your business.
- Brand Health Survey
- Customer Segmentation and Persona Development
- Product-Market Fit
- Competitive Audits
- Innovation Workshops
- Product Line/Hierarchy Strategy
- Brand Foundation (Mission, Vision, Architecture, etc.)
- Product Positioning and Messaging
- Brand and Product Naming
Brand Design
Like driving by a house, when customers first glance at your brand they quickly get a sense for who you are and assess if you can fit into their life. As your brand story unfolds, the multi-sensory perception of your brand sets the stage for the entire experience. A thoughtfully architected and unified brand identity can make your customers want to come inside, engage with you, stay longer and ultimately feel connected to your brand. Each design element is an intentional part of the story you are telling and connects back to your brand strategy.
- Brand Voice & Tone
- Identity & Logo Design
- Brand System & Style Guide Development (type, colors, visuals, imagery, graphics, motion, illustrations, etc.)
- Branded Sound Design
- Visual Brand Language/Product Design Language
- Brand Applications: Packaging Design, Web, Print, & more
Brand/Customer Experience
When you walk inside a house, there are countless elements from how hospitable your hosts are to how easy the space is to navigate that helps you build your intuition on whether you feel welcome and if you would like to stay. The same goes for your brand. An empathetic customer service representative, a frictionless return process, or a delightful unboxing experience can be the difference between a one-time purchase and a loyal customer who shares your name with everyone they know.
- Customer Experience Audits
- Customer Journey Mapping
- Service Design
- Customer Experience Strategy (acquisition, engagement, retention)
With the depths of talent on the team, Priority Designs can pull in a variety of different background and ideas to the project. They aren’t purely focused on execution – but importantly also understanding the why behind what they’re doing.
Sr.Brand Manager – Upstream & Business Development
Myriad Neuroscience
With the depths of talent on the team, Priority Designs can pull in a variety of different background and ideas to the project. They aren’t purely focused on execution – but importantly also understanding the why behind what they’re doing.
Sr.Brand Manager – Upstream & Business Development
Myriad Neuroscience
